Crisis Management Communications Plan

To prevent a reputational collapse in advance.

When news cycles surge (crisis, policy shifts, AI-driven virality), those who’ve already built channels, credibility, and message discipline travel further. It’s important that all colleagues and spokespersons are aligned. Everyone else drowns while attempting to shine in adversity.

This course is designed for climate start-ups, scale-ups, scientists, founders, NGOs, and tech-driven Organisations operating under intense scrutiny, regulation, and AI-accelerated media cycles. In today’s
environment, a pre-crisis plan is not optional—it is essential. The first 15 minutes of a crisis determine the narrative. Your response must deliver the right message, in the right words, to the right audiences, through the right channels. Get it wrong, and you’ll spend weeks or months repairing damage to trust with consumers, partners, regulators, and investors.

For climate and science-led organisations, credibility is your most valuable asset. Crises rarely destroy trust on their own. Confusion, inconsistency, delay, and silence do. This course focuses on building clear decision frameworks, message discipline, and leadership visibility under pressure. The aim is not perfection, but coherence, honesty, and control, so when a crisis hits, your organisation leads the story instead of reacting to it.

OUTCOMES:

• Real-life crisis management experience examples to show you how a simple, mindless action or statement can escalate within minutes on social media – and how to avert additional layered chaos.
• Draft of a holding statement for a specific scenario (e.g., a data breach or service outage) using these principles.
• You’ll walk away with a Crisis Plan Template and a briefing document to implement within your organisation – no matter if 1-50 colleagues.

TRAINER:

Ani Allbutt:

Based in Melbourne, Ani was formerly based and worked in China, Hong Kong and Japan delivering integrated marketing communications and strategic business development advice for clients across 10+ fast-paced Asia-Pacific markets over 25 years as founder of ANI-International Marketing Communications PR (ANI-IMC PR est. Hong Kong, 2010). Ani has successfully launched 3 start-ups in China for clients to include 2 international marketing communications agencies for luxury brands and international 5 Star Hotesl & Resorts, a prestigious international private business club, and the customer-facing expansion for an international architectural practice. Ani is the founder of the digital publication of FutureNow Green News Aust-Asia-Pacific.

What makes Ani’s training different:

Ani has hands-on experience advising clients in fast-paced business environments on how to build and retain their reputation and keep it – even when faced with a crisis. One of her international clients experienced a complete crises blow-out in Asia, and in effect globally, due to rapid-speed viral social media posts.  They did not have a plan in place – hence the chaos multiplied. She has worked with startt-ups, SME’s and MNCs as well with the Australian Chamber of Commerce in China for publicity, advising on red flags, and being media risk-averse.