Crisis Management Communications Plan

To prevent a reputational collapse in advance.

When news cycles surge (crisis, policy shifts, AI-driven virality), those who’ve already built channels, credibility,
and message discipline travel further. It’s important that all colleagues and spokespersons are aligned.
Everyone else drowns while attempting to shine in adversity.

This course is designed for climate start-ups, scale-ups, scientists, founders, NGOs, and tech-driven
Organisations operating under intense scrutiny, regulation, and AI-accelerated media cycles. In today’s
environment, a pre-crisis plan is not optional—it is essential. The first 15 minutes of a crisis determine the
narrative. Your response must deliver the right message, in the right words, to the right audiences, through the
right channels. Get it wrong, and you’ll spend weeks or months repairing damage to trust with consumers,
partners, regulators, and investors.

For climate and science-led organisations, credibility is your most valuable asset. Crises rarely destroy trust on
their own. Confusion, inconsistency, delay, and silence do. This course focuses on building clear decision
frameworks, message discipline, and leadership visibility under pressure. The aim is not perfection, but
coherence, honesty, and control, so when a crisis hits, your organisation leads the story instead of reacting to it.

OUTCOMES:
Real-life crisis management experience examples to show you how a simple, mindless action or
statement can escalate within minutes on social media – and how to avert additional layered chaos.
Draft of a holding statement for a specific scenario (e.g., a data breach or service outage) using these
principles.
You’ll walk away with a Crisis Plan Template and a briefing document to implement within your
organisation – no matter if 1-50 colleagues.

TRAINER:

Ani Allbutt:

Based in Melbourne, has worked in Japan, Hong Kong, and China delivering integrated marketing
communications and strategic business development advice for clients across 10+ fast-paced Asia-Pacific markets over 25 years as founder of ANI-International Marketing Communications PR (est. Hong Kong, 2010). Ani has successfully
launched 3 start-ups in China, including 2 international marketing communications agencies and a prestigious international private business club, and the customer-facing expansion for an international architectural practice. Ani is the founder of the digital publication of FutureNow Green News Aust-Asia-Pacific.

What makes Ani’s training different:

Ani has hands-on experience advising clients in fast-paced business environments on how to build and retain their reputation and keep it – even when faced with a crisis. One of her international clients experienced a complete blow-out in Asia, and in effect, globally, due to rapid-speed viral social media posts.
She has worked with SME’s and MNCs as well as the Australian Chamber of Commerce in China in publicity, advising on red flags, and being risk-averse.