Australian botanical beauty – ‘A’ Beauty – has been on the radar for some years competing with the likes of  ‘K’ (Korean) Beauty in Expanding our Global Revenues with Innovative Natural Native Ingredients, away from Synthetic  Toxins. But Is Australia’s Biodiversity At Risk?

In recent years, the global botanical beauty industry has had a big surge in demand for natural, plant-based skincare and beauty products – predicted to generate US$79.6 bil in global revenues by 2033 (FMI).

The Australian Natural Cosmetics market will generate a revenue of US$159.70m in 2024, with a projected annual growth rate of 4.63% 2024-2028 (Statista). This does not include exported Australian botanical ingredients to international manufacturers. Australia’s Exports of beauty, make-up, and skin care preparations to China were US$94.02m during 2022, according to the United Nations COMTRADE database on international trade – with other Southeast Asian markets on the rise.

At the forefront of this movement, Australian botanical brands- ‘A’ Beauty- is renowned for their use of indigenous flora and sustainable practices. However, as global demand continues to rise, concerns are mounting about the potential impact on Australia’s limited native plant resources.

At the heart of Australia’s skincare industry lies a rich tapestry of botanical resources, some of which date back millions of years. From the ancient Gondwana rainforests to the vast expanses of the outback, Australia’s unique flora is being hailed for its potent skincare benefits.

As the demand for Australia’s natural plant-based ingredients surge, it raises questions about the sustainability of harvesting practices and the long-term viability of Australia’s native plant resources- a botanical heritage as old as time itself.

Many of the plants used in skincare formulations today trace their lineage back to the ancient Gondwana supercontinent, which existed over 180 million years ago. Species like the Kakadu plum, known for its high vitamin C content – 100 times more than an orange- and the Desert Quandong (which is illegal to pick without a license) prized for its antioxidant-rich properties, have been used by Indigenous Australians for millennia for their medicinal and skincare benefits.

Despite their rich heritage, Australia’s native plants face mounting pressure from unsustainable harvesting practices and habitat loss. According to the Australian Conservation Foundation, habitat destruction caused by land clearing, urbanisation, and climate change threatens the survival of many native plant species. Additionally, overharvesting for commercial purposes, including skincare and beauty products, further exacerbates the problem.

Data from the Australian Government’s Department of Agriculture, Water and the Environment reveals that approximately 80% of Australia’s threatened species are plants, highlighting the urgent need for conservation efforts. Unsustainable harvesting practices not only endanger plant biodiversity but also disrupt delicate ecosystems and Indigenous cultural traditions rooted in the land.

Amidst these challenges, there is a growing recognition of the need to foster sustainability in Australia’s botanical skincare industry. As the global demand for natural, plant-based products continues to rise, there is a need to promote responsible sourcing practices that prioritise environmental impacts and Indigenous rights.

One suggestion is to implement regulations and certification standards for botanical harvesting and processing. The Australian Certified Organic (ACO) program, which ensures products meet stringent criteria for organic production, also includes sustainable farming practices and biodiversity conservation. By supporting brands that have obtained ACO certification and that adhere to sustainable practices, we can help safeguard Australia’s natural heritage for future generations.

Collaboration and partnerships between government agencies, Indigenous communities, and the skincare industry are also essential for promoting sustainability. Initiatives like the Indigenous Land and Sea Corporation’s Indigenous Protected Areas program, which supports Indigenous-led conservation projects, can help protect vital ecosystems and traditional knowledge.

Australia’s botanical skincare market has the potential to play a significant role in the country’s transition to a green economy. With the Asia-Pacific region emerging as a key market for natural, plant-based products, there is a growing opportunity for Australian brands to capitalise on the demand for sustainable beauty solutions.

Data from the Asia-Pacific Economic Cooperation (APEC) indicates that the skincare market in the region is projected to reach USD 182 billion by 2025, driven by increasing consumer awareness of environmental issues and a growing preference for eco-friendly products. Australian botanical brands, with their reputation for quality, efficacy, and sustainability, are well-positioned to tap into this market.

As Australia’s botanical skincare market continues to flourish, it is essential to remember the importance of nurturing and protecting our natural heritage. By embracing sustainable practices, promoting biodiversity conservation, and fostering partnerships with Indigenous communities, we can ensure that Australia’s botanical reserves continue to thrive for generations to come. As we navigate the complexities of the green economy, let us cultivate a future where beauty and sustainability go hand in hand, and where the roots of Australia’s botanical heritage run deep.

Contributor: Ross Anderson B.Bus(Comm) FOUNDER | I Am Natural Store (IANS)

I Am Natural Store (IANS) is an Australian online beauty retailer established in 2009. With its focus on high-end natural and organic products, IANS offers a highly-curated range of premium Australian and international brands that meet strict ingredient policies and contain no synthetic ingredients or harsh preservatives. In addition to globally sourced natural skincare, makeup and lifestyle products, IANS is Australia’s premier online shopping destination for marquee and emerging Australian botanical brands. www.iamnaturalstore.com.au