Quick Response and AI-Safe Media Kits

“Go from Zero-Media-Clippings to Hero-Of-The-Headlines in 30 Days”

Every environmental tech/science/advisory company should have a professional Media Kit clearly accessible from its website menu. Why? Because journalists, event organizers, prospective clients, and government grant bodies are already forming opinions about your work.

If you don’t control your narrative, someone else will.

A well-structured Media Kit ensures your company is represented accurately — not through hearsay, misquotes, outdated material, or AI-generated guesswork. It becomes your single source of truth, available 24/7 for quick access and response for Journalists / media clippings.

Modules:

1. Introduction: The Power of Being Media-Ready
2. Why Every Australian Company Needs a Media Kit
3. 10 Essential Components of an Effective Media Kit – including a session on Media Release Structure & Writing
4. Crafting Your Company Profile
5. Developing AI Safe Key Messages and Story Angles
6. Multi-purpose assets: Video, Voice snips, Image Selection, and Photography Guidelines
7. How to set up a successful Media Event- checklist
8. Spokesperson Quotes and Executive Bios
9. Contact Details and Response Protocols
10. Digital Best Practices for Australian Media
11. Maintaining and Updating Your Media Kit

OUTCOMES:

By the end of this course, you won’t just have a Media Kit – you will have a strategic communications asset that:

• Protects your credibility

• Strengthens investor confidence

• Supports government funding applications

• Elevates your thought leadership

• Ensures consistent messaging across all channels

• Media attention: with Compelling AI-Safe media angles and ready-to-go stories, quotes, sound-bites, and even a Video reel to be on TV

In climate and sustainability sectors, credibility is everything. FN CLIMAX©MEDIA Training gives you the structure, confidence, and tools to control your narrative — clearly, professionally, and powerfully.

** Additional Resource:  A “Meet-The-Media” Q&A Panel Discussion event will be announced, at an additional cost of $250 – attendees must have completed at least one FN Training Program to attend.  

You will be able to understand first-hand what Media/ Journalists want and expect, and rub shoulders with journalists who can elevate and amplify your business.

TRAINER:

Ani Allbutt:

Based in Melbourne, has worked in Japan, Hong Kong, and China delivering strategic marketing communications for clients across 10+ fast-paced Australia and Asia-Pacific markets. With over 25 years as the founder of ANI-International Marketing Communications PR (est. Hong Kong, 2010), Ani has successfully launched 4 expansion/start-ups in China of 2 international marketing communications agencies for international luxury brands and 5 star hotels and resorts; a prestigious international private business club; and the client-facing expansion of an international architectural practice. Mastering a Press Kit with content and purpose is a basic Tool to communicate with stakeholders and to gain trust and new business. She has created media events and multi-lingual media releases content for Australia, major Asian business hubs, Dubai, and the USA – and has achieved media clippings in all locations in local and international publications.

What makes Ani’s training different:

Ani has an ‘infectious enthusiasm’ with real-life experience as a senior PR/ Integrated marketing communications consultant, and business development strategy advisor and employee.  Her clients have included international SME’s and corporations, Australia Chamber of Commerce Shanghai for publicity & CSR manager; as well as a founding advisory committee member for the City of Melbourne / Melbourne Climate Network. Ani is the founder of digital publication FutureNow Green News Aust-Asia-Asia and FN CLIMAX©MEDIA communications training academy