Ani Allbutt, based in Melbourne, has worked in Japan, Hong Kong, and China, delivering strategic marketing
communications for clients across 10+ fast-paced Asia-Pacific markets over 25 years as founder of ANI-International Marketing Communications PR (est. Hong Kong, 2010). Ani has successfully launched 3 start-ups in China, 2 international marketing communications agencies, and a prestigious international private business club, and is expanding an international architectural practice. She's mastered what to include and what not in a Press Kit as a basic beginning Tool to communicate with stakeholders to gain trust and new business, and created media events and media releases content for Australia, major Asian business hubs, Dubai, and the SA, gaining media clippings in all.