Fashion of the Future: Stella McCartney Launched 1st LVMH Luxury Bag Crafted from MIRUM – Circular Economy

Showcasing on Paris Fashion Week, Stella MIRUM, Falabella Re-Edition, is the first-ever luxury bag to go down the runway-  biodegradable Fashion of the Future

MIRUM is a fully circular innovation as an alternative to animal leather with its harmful effects on the leather production process in our ecosystem.

MIRUM made from plants, not plastic, uses 100% natural ingredients like cotton, rubber and biochar – lowering the carbon footprint of bags.

Its pioneering production process requires no tanning and no water use- designed to be recycled into new materials or returned to the earth as nutrients.

 

The 2023 Stella McCarthy’s Falabella Re-Edition is handcrafted in Italy using MIRUM. The plant-based MIRUM rests on an organic cotton backing, with plans to source regenerative cotton underway.

In 2022, Stella released the world’s first-ever commercially available Mylo™ luxury handbag crafted from mycelium and continued to innovate nature-positive material innovations. She also launched STELLA by Stella McCartney – a vegan and cruelty-free skincare range crafted from over 99% natural ingredients. Stella also became a co-founder of the SOS Fund, investing in next-gen start-ups at the grassroots level to support nature-positive solutions and innovations.

Read more about BOF: Business of Fashion on Waste : HERE+

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